Commercial partner for growing consumer brands.
I help growing consumer brands make better decisions around growth, product, profitability and stock.
When a business starts to scale, the commercial picture gets more complicated.
More products. More channels. More stock. More data. More decisions.
I bring it together - helping founders understand what to prioritise, where to invest, what to stop, and what needs to change to deliver the plan.
Strategy. Product. Profitability. Inventory. Channels.
Where I can help.
Commercial Strategy: Understand what's really driving the business - and what needs to change.
Product & Portfolio: Build the right range, identify what’s working, make clearer decisions on newness, continuity and exit.
Inventory: Get the right stock in the right place at the right time, without tying up unnecessary cash.
Channel Strategy: Work out where to grow, where to invest and how your channels should work together.
Commercial Planning: Turn strategy into a clear sales plan, forecast, budget and set of actions.
The Commercial Mix:
I work with founders and leadership teams who have outgrown the way they're currently managing the commercial side of the business.
Maybe sales are growing but profitability isn't.
Maybe there's too much stock.
Maybe there are too many SKUs and no clear view of what deserves investment.
Maybe the data exists, but nobody is turning it into decisions.
Or maybe the founder is still too involved in every commercial decision.
That's where I come in.
I bring together the commercial picture across product, customer, channel, stock and profitability - then turn it into clear actions.
No generic strategy decks.
No unnecessary complexity.
Just better commercial decisions.