For brands that need to step back and work out what’s actually going on.

This involves:

• Commercial performance diagnosis

• Sales & forecast review

• Channel performance

• Product performance

• Profitability & contribution

• Pricing & margin

• Stock position

• Investment priorities

• Growth opportunities

• 90-day commercial action plan

Output: a clear view of what's working, what's not, where to focus and what to do next.

For brands with too many products, unclear priorities or a range that hasn't evolved with the business.

This involves:

• Range architecture

• SKU/product performance

• Product & channel profitability

• Assortment optimisation

• Pricing architecture

• Newness commercial viability

• Newness vs continuity

• Rebuy / exit decisions

• Product lifecycle

• Portfolio rationalisation

Output: a clearer, more profitable product portfolio.

For brands that need to understand how product, channel, stock and sales interact.

This involves:

• SKU-level profitability

• GP1 / contribution analysis

• Channel profitability

• Sales forecasting

• Inventory investment

• OTB & buy plans

• Stock cover

• Replenishment

• Allocation

• Excess stock

• Clearance strategy

• Scenario planning

• Reforecasting

Output: better visibility of where cash is tied up, where margin is being made/lost, and where to invest next.

For brands that need senior commercial ownership but aren't ready for a full-time hire.

I can work alongside the founder and leadership team across:

• Commercial strategy

• Trading

• Forecasting

• Product

• Inventory

• Profitability

• Channel strategy

• NPD

• Reporting

• Commercial processes

• Team structure & ways of working

Essentially: an external commercial lead who gets into the detail and helps run the business.